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DECONSTRUCT THIS! New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website. What is the message this example is sending? What other important questions should you be asking about this advertisement? - see the ad - sample deconstruction - submit your deconstruction This example is one of many found on The Project’s brand new DVD-ROM resource Challenging the Debt Industry. YOU CAN TALK BACK TO BIG TOBACCO AND WIN $500 … Don’t forget! The entry deadline for the Talk Back to Big Tobacco! Script & Storyboard Contest is coming up soon. All entries must be postmarked by December 31, 2006. The contest is a new NMMLP project funded by the New Mexico Department of Health’s Tobacco Use Prevention & Control Program (TUPAC). We’re looking for radio scripts and TV storyboards for 30-second ads written by New Mexico youth, aimed at preventing tobacco use among young people. In January, we’ll pick eight winners to receive $500 prizes! For more info, complete contest rules, entry forms and more, visit www.talkback.nmmlp.org ANNUAL NMMLP HOLIDAY SALE TAKING ORDERS NOW! New Mexico Media Literacy Project is having its annual Holiday Sale, which began December 1, 2006. The sale offers the chance to BUY any two products and get the third one FREE! (Lowest price item is free) Sale is not available to authorized resellers, nor can it be combined with any other discount. We are also offering FREE DOMESTIC SHIPPING! (USPS First Class or Media Mail). Expedited and international shipping available for additional charge. Please call 505-828-3129 for more information. PLEASE NOTE: The NMMLP shipping department will be closed from December 18, 2006 until January 3, 2007. Orders placed during this time will be shipped after January 3, 2007. Sale ends January 15, 2007. REVISED SMOKE SCREEN ACTION GUIDE AVAILABLE New Mexico Media Literacy Project just added a new teaching resource to our list of products! Smoke Screen: How Advertisers Cloud the Truth is a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we’ve redesigned the learning guide into a new, fold-out format. Smoke Screen supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12. Order online or call 505-828-3129. SAVE THE DATE … The 2007 Fame & Shame Awards will take place on April 14, 2007 at the historic KiMo Theatre in downtown Albuquerque. The fame goes to the New Mexico youth who have been nominated for the Youth Kicking Tobacco’s Butt Advocate of the Year Award. The shame belongs to the Hollywood celebrities who promote youth tobacco use by smoking on screen. Join youth tobacco prevention advocates from around the state in a glamorous awards show, complete with red carpet, limos and fabulous gowns! It’s a lot of fun, and an unforgettable educational experience. See what happened at the 2006 Fame & Shame Awards. SUBSCRIPTION OPTIONS Click here to subscribe if this was forwarded to you and you want to stay in touch. Click here to unsubscribe. We'll be sorry to see you go!		THE PROJECT OFFERS FREE SPANISH-LANGAUGE RESOURCE
		Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today. Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media, so they can make more informed choices about their health. The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies. Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person’s health decisions. Produced by the New Mexico Media Literacy Project for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC).
		*CHALLENGING THE DEBT INDUSTRY* IS NOW AVAILABLE
		Challenging the Debt Industry (Cómo Desafiar a la Industria de Deudas en español) is NMMLP’s new multimedia resource which combines media literacy with financial education. Using this DVD-ROM, you can learn about credit card debt, payday loans, title loans, rent-to-own and the advertising of these industries. This DVD-ROM is designed for use in a classroom or with a community group to teach others about the connections between media, consumerism and predatory lending. Challenging the Debt Industry includes a 38-minute video documentary, over 60 media examples on credit cards, loans, consumerism, etc., educational resources such as lesson plans, graphs, a discussion guide for each video chapter and handouts. The video documentary, classroom resources, several media examples and DVD menus are also available in Spanish. Thanks to a grant from the New Mexico McCune Foundation, this resource is available for free to NM residents through June 30, 2007 and residents outside of New Mexico can purchase it online at www.nmmlp.org or by calling 505-828-3129. You can also pick up the DVD-ROM at an upcoming screening on January 31st, 2007 at the University of New Mexico - an event co-sponsored by the Women’s Resource Center at UNM. Check our website for more details.
		LAST CHANCE TO ENTER THE NINTH ANNUAL BAD CONTEST
		Don’t miss your last chance to enter New Mexico Media Literacy Project’s Ninth Annual Bad Ad Contest! We have extended the deadline to accept entries through January 15, 2007. All winners will be announced in Spring 2007. If you are concerned about the spread of advertising into every corner of our society or if you are upset about the domination of consumer values in our media, our schools, and our communities then here is your chance. If you are ready to talk back to bad ads then submit your entry now! Win cash and get published by talking back to advertisers. Teachers and sponsors receive prizes for winning entries. Please see our website for more information and contest rules. Read the winning entries from 2005-2006.
		REGISTER NOW FOR SPRING 2007 CATALYST INSTITUTE!
		It’s time to register for the New Mexico Media Literacy Project's Spring 2007 Catalyst Institute to be held March 27-30, on the beautiful natural campus of Albuquerque Academy. NMMLP is happy to announce that award-winning video artist T. Foley will be the guest speaker for the Spring 2007 Catalyst Institute. Foley is the Director of the Media Arts Lab at Pittsburgh Filmmakers. Each Catalyst Institute is limited to 30 attendees – 15 New Mexico residents and 15 out-of-state applicants. Held twice a year, the Catalyst Institute offers an intensive four-day training experience in media literacy concepts and skills. NMMLP staff and guest speakers lead participants in workshops, exercises, video screenings and discussions designed to deepen understanding of media issues and provide a solid foundation for media activism. The Catalyst Institute is ideal for teachers, health professionals, community activists and others who want to make a difference. We encourage you to register online at www.nmmlp.org. If you need more information on how to register, please call us at 505-828-3129 or e-mail catalyst@nmmlp.org
NEW MEXICO MEDIA LITERACY PROJECT *An outreach project of* *Albuquerque Academy*
6400 Wyoming Blvd NE		Albuquerque, NM 87109		505-828-3129		www.nmmlp.org